UGC collection software is ecommerce software that asks buyers for content after their purchase and stores each file as a licensed marketing asset. GetReviews collects customer videos through a mobile upload page reached from a QR insert or a link, records usage-rights consent with every upload, can check the order number, and puts every clip in an inbox for your team to approve and download.
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UGC collection software is a content-sourcing tool that gathers user-generated content (UGC) directly from customers who bought the product. It sends a prompt, receives the file, captures consent and stores the licensed asset in one flow. The people who upload are buyers, not hired creators.
There are 5 types of UGC collection software, based on where the content comes from.
GetReviews is a QR insert and link prompt tool for customer video.
The software collects customer UGC: content made by a buyer who paid for the product. Creator UGC is made by a creator who received the product free or for a fee, and it comes with a brief and an invoice. Customer content is authentic by origin; creator content is authentic by direction.
No. Review software collects an opinion, a star rating and text published on a listing. UGC software collects a licensed media file for reuse in marketing. Both start from the same moment, a delivered order, and GetReviews offers both: product review software for reviews and Social Proof + UGC for video.
UGC collection software works by prompting a buyer, checking the order, receiving the upload with consent and putting the clip in front of your team. In GetReviews the process has 5 steps.
Buyer is prompted
A QR card in the package, or a link you send by email or SMS, opens your video campaign page.
Order is checked
If you connect marketplaces, the buyer enters an order number, matched against your orders.
Buyer uploads
The buyer records on their phone or picks an existing clip, within the length limits you set.
Rights are granted
The buyer ticks the usage-rights checkbox, which names your brand, before submitting.
You review
The clip lands in your submissions inbox to preview, download, approve, reject or send back for a revision.
Usage rights are captured by a required checkbox on the upload page. The checkbox names your brand and states the license, and you can replace the default wording with your own. GetReviews records when the buyer consented, together with their name, email and order number, so every clip has proof of license beside it.
Your team sees it in the submissions inbox. You can reject the clip for marketing use and contact the buyer about the problem. A reward offered for submitting should still be honored, because it pays for the upload, not for a positive opinion.
A brand should ask for videos between 3 and 14 days after delivery, once the product has been unboxed and used. A QR card asks at unboxing, which suits unboxing clips. An emailed or texted link can wait until the buyer has results to show, which suits before-and-after clips and testimonials. Products with a long setup, such as furniture or skincare, take the later end of the window.
Ecommerce brands need UGC collection software because buyer-made videos persuade shoppers who never visit the brand's social profiles. The need rests on 3 factors: shopper trust, marketplace reach and content cost.
A lot. In PowerReviews' 2024 survey of nearly 16,000 US consumers, 60% said they always look for user-generated product visuals before buying, and 91% said they are more likely to buy a product whose reviews include photos and videos. A customer clip shows the product in real use and at true size.
An Amazon or Walmart buyer usually doesn't follow the brand and never sees a hashtag campaign, and the marketplace withholds the buyer's email. A QR card in the package reaches every buyer, follower or not.
Creator content costs a per-video fee plus a free product, with a brief, a revision round and an invoice. Buyer content costs the software plan plus any reward you choose to offer. Because the prompt goes into every package, the cost per clip falls as order volume rises.
An ecommerce brand should collect 5 kinds of video that match the placements on a listing and in ads. Write the campaign instructions for the kind you need most.
An unboxing video is a clip recorded as the buyer opens the package and sees the product for the first time. It shows the packaging, the contents and the first impression in under a minute. A QR card on top of the product prompts it at the right moment.
A before-and-after video shows a state before use and the same state after use. It proves the result for cleaning, skincare, fitness and home products. Ask for it once the result is visible, often a couple of weeks after delivery.
A setup video shows the product being assembled, installed or used. It answers the questions that fill a listing's Q&A, and it can reduce returns caused by confusion. It suits electronics, furniture and appliances.
A product-in-use video shows the product in a real home, kitchen, car or outdoor scene. It shows scale, fit and context that a white-background shot leaves out.
A short video testimonial is a 15-to-45-second clip in which the buyer describes the result in their own words. It carries a face, a voice and a claim, and it works well in paid social and email.
The table maps each placement to the kinds of video that fit it.
| Placement | Kind of video | Notes |
|---|---|---|
| Amazon listing video | Unboxing, setup | Uploaded by the brand as listing content, not as a review |
| Product page on your store | Product in use, testimonial | A video block or gallery on the page |
| Paid social ad | Testimonial, before-and-after | Vertical phone video fits Reels and TikTok ads |
| Email campaign | Testimonial, product in use | A thumbnail linking to the clip |
| Common misreading | Every clip fits every placement | A vertical phone video needs cropping for a landscape slot |
GetReviews Social Proof + UGC includes 6 components, from the prompt to the downloadable clip.
The video campaign page is a branded page where the buyer submits a clip. On a phone, the upload opens the camera or the camera roll. You write the instructions and set minimum and maximum lengths, and the page accepts MP4 and MOV files up to 500 MB.
GetReviews collects video. For customer photos, use your review app's photo upload.
A QR insert prompt is a printed card in the package that opens the video campaign page. It reaches Amazon and Walmart buyers whose email the marketplace withholds. The same page also works from a link you send by email or SMS.
Each video campaign has its own QR code, so one card design can go into every order.
Usage-rights consent is a required checkbox on the upload page. The default text names your brand and grants a perpetual, royalty-free license to use the video in marketing, ads and product listings; you can replace it with your own wording. GetReviews records the time of consent with the buyer's name, email and order number.
A video can't be submitted without the box ticked.
Order validation asks the buyer for an order number before the upload when you have marketplaces connected. The number is matched against your orders, and a number that doesn't match returns an error.
Each submission is stored with the order number, so every clip traces back to a purchase.
A UGC reward is a gift card, coupon or free product offered for submitting a video. The campaign page asks for an honest clip and doesn't ask for a star rating, so the reward can't depend on a positive opinion.
Disclose the reward wherever you publish the video, and never pair a reward with a video posted as a marketplace review.
The submissions inbox holds every clip with the buyer's details, order number and consent time. Your team previews each clip, downloads it, approves or rejects it, requests a revision, and adds notes.
Approved clips are downloaded and published by your team; GetReviews doesn't post them to your channels automatically.
Licensed customer video can be published in 3 places. Your team downloads the approved clip and publishes it.
Brands enrolled in Amazon Brand Registry can upload videos to their listings. A licensed customer video is uploaded by the brand as listing content, not as a review.
Your Shopify or other store can show customer videos in a video block or gallery on the product page.
Customer testimonials run as vertical ads on Meta and TikTok, as clips in email campaigns, and in retail media placements. Publishing a rewarded video anywhere brings the FTC's disclosure rules into play.
UGC collection stays within the rules by disclosing rewards, recording a license, keeping rewarded content out of marketplace review sections, and handling personal data with care.
The FTC Endorsement Guides (16 CFR Part 255, revised in 2023) require a clear and conspicuous disclosure of any material connection, including a reward, wherever the content is published: on the asset or in its caption, not in a linked policy. The FTC Consumer Reviews and Testimonials Rule (16 CFR Part 465), in effect since October 21, 2024, bans rewards conditioned on a positive or negative sentiment.
A brand needs the customer's permission to use the video in the channels it plans to publish in. A license is permission to use the content while the customer keeps ownership. A release is the customer's consent to show their face, voice and name. Review the default consent wording with your lawyer and replace it if your use needs different terms.
No. Amazon and Walmart prohibit incentivized reviews, and a rewarded upload counts as incentivized content. GetReviews lets a campaign ask buyers to post their video on Amazon or TikTok Shop; don't attach a reward to those campaigns. Publish rewarded clips as brand-owned content under the license, and request reviews separately through Amazon's Request a Review with no reward.
A video that shows a face or a voice contains personal data. Keep the consent record, set how long you keep clips, and delete a clip when the customer withdraws consent. Withdrawals are handled by your team: delete the clip from GetReviews and from any channel where you published it.
GetReviews Social Proof + UGC costs $99 to $599 a month, set by the number of video submissions. Starter and Growth charge for each submission above the allowance, and Pro has no limit. Any reward you give buyers is a separate cost. Creator marketplaces charge per video instead.
| Plan | Monthly price | Video submissions | Above the allowance |
|---|---|---|---|
| Starter | $99/mo | Up to 10 | $10 per additional submission |
| Growth | $199/mo | Up to 50 | $10 per additional submission |
| Pro | $599/mo | Unlimited | No limit |
14-day free trial · Cancel anytime. See Social Proof + UGC pricing for the full comparison.
Choose UGC collection software by checking 3 things: where the content comes from, how rights are recorded, and whether it reaches marketplace buyers. The comparisons below place buyer-sourced software beside its 3 nearest alternatives.
Buyer-sourced software collects from paying customers for a monthly fee. Creator marketplaces commission creators for a per-video fee. Buyer content suits listings and authentic testimonials; creator content suits scripted ad creative.
Collection software prompts every buyer, including marketplace buyers, and records the license at upload. Aggregation tools gather hashtag-tagged posts from followers and ask for rights afterwards, usually by comment.
Collection software stores the file as a downloadable asset licensed for ads and listings. Review apps attach an image to a published review, usually licensed only for the review display. Many brands use both.
Three ecommerce teams use UGC collection software.
Amazon sellers have no buyer email, so the QR card in the package is their prompt. They collect licensed unboxing and setup clips and upload them as listing videos.
DTC brands hold the buyer's email and send the campaign link directly. They rotate customer testimonials as Meta and TikTok ad creative, at a lower cost per clip than creator content.
Agencies run a separate GetReviews account for each client brand, with its own campaigns and consent records, and download approved clips into the creative pipeline.
Besides UGC, 4 related tools build social proof after a sale.
Gathers star ratings and text reviews for the listing, alongside video collection.
Short questionnaires that capture the rating and the reason, and alert your team to unhappy buyers.
Amazon's own Request a Review, sent automatically with no reward, separate from any rewarded video campaign.
The QR card that asks a marketplace buyer for a video, designed in GetReviews with your logo and headline.
Social Proof + UGC Pricing
Compare video submission allowances and plans.
Video Testimonial Software
Collect customer video testimonials with consent.
QR Code Review Software
Turn packaging into a scannable post-purchase experience.
Product Review Software
The full review collection platform for ecommerce brands.
Review Management Software
Request, collect and act on reviews across channels.
Compliance Center
Amazon, FTC and marketplace review rules.
UGC collection software asks verified buyers for content after their purchase and stores each file with usage rights for marketing. GetReviews collects customer videos through a campaign page reached from a QR insert or a link.
No. GetReviews collects customer videos. For customer photos, use the photo upload in your review app or storefront.
Yes. A QR card in the package opens the video campaign page at unboxing, so no buyer email is needed.
Yes, if the reward is for submitting the video and not for a positive opinion, and the reward is disclosed wherever the video is published.
No. Amazon prohibits incentivized reviews. A brand that holds a license can publish the video as its own listing content instead, and request reviews separately through Amazon's Request a Review with no reward.
The customer keeps ownership. The brand holds the license the customer granted in the consent checkbox.
Between 3 and 14 days after delivery suits most products. A QR insert asks at unboxing, and an emailed link can wait until the buyer has used the product.
When you connect your marketplaces, the buyer enters an order number that is matched against your orders before uploading. A number that doesn't match is rejected.
You can reject the clip for marketing use and contact the buyer about the problem. A reward offered for submitting should still be honored.
GetReviews Social Proof + UGC plans cost $99 to $599 a month, set by the number of video submissions. Any reward you give buyers is a separate cost.
Put a QR card in every package, record consent with every upload, and review every clip in one inbox.