Product review software is review collection software that requests and gathers customer product reviews for ecommerce brands. GetReviews automates Amazon Request-a-Review, QR code inserts and branded post-purchase surveys, so verified buyers can leave star ratings and written feedback on the platforms that convert.
How it works
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Customer buys your product
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Request arrives by Amazon message, QR insert or survey link
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Customer shares feedback and reviews on the marketplace
Product review software is a post-purchase tool that requests, gathers and organizes customer feedback on a purchased item. The tool belongs to the ecommerce software class, alongside email marketing software. The software carries four attributes: a request channel, a destination platform, a media type and a compliance rule. The request channel is an email, a printed insert or a survey. The destination platform is the marketplace or storefront where the customer posts the review.
Review software relates to social proof, since every collected star rating becomes proof for the following buyer. That proof depends on the parts the tool is built from.
What Does Product Review Software Consist Of?
Product review software consists of five components: a request engine, a collection channel, a review destination, support follow-up and an insights layer. The components are listed below.
Request engine, which is the scheduler that triggers a review request for each order on the timing the brand sets.
Collection channel, which is the email, QR code insert or branded survey that carries the request.
Review destination, which is the marketplace or store page where the customer writes the review.
Support follow-up, which is the branch that alerts the brand when a customer reports a product problem, so the team can help.
Insights layer, which is the reading layer that groups collected reviews and survey answers into product signals.
Knowing the five components lets a brand map each stage of collection to one part. The parts combine into three types.
What Are the Types of Product Review Software?
There are three types of product review software based on the stage of the review lifecycle the tool handles. The types are review collection software, review display software and review management software.
Review collection software requests and gathers new reviews from customers after purchase.
Review display software publishes collected reviews as widgets, star badges and carousels on product pages.
Review management software moderates, answers and analyzes reviews across storefronts.
GetReviews belongs to the review collection type, since its core job is gathering reviews. Sorting a tool into its type shows a brand which stage the tool works on.
How Does Product Review Software Work?
Product review software works by triggering a review request after an order and carrying the customer to a review destination. The trigger reads the order from the connected marketplace or arrives with the shipped package. The request then leaves through one collection channel: an Amazon message, a printed insert or a survey link. The customer follows the request to a review form on Amazon, Walmart or Google, where the form records a star rating, written feedback and, on some platforms, photos or videos.
There are three request mechanisms inside GetReviews: Amazon Request-a-Review automation, the QR code package insert and product-issue follow-up. Each is described below.
How Does Amazon Request-a-Review Automation Work?
Amazon Request-a-Review automation works by triggering Amazon’s own review request for every eligible order on a set schedule. Request a Review is a feature inside Seller Central that asks a buyer for a product review and a seller rating, and Amazon opens the window 5 to 30 days after delivery. It sends one templated, unbranded message per order. Manual clicking covers one order per click. Automation covers the full eligible order list on the timing you choose, without a person logged into Seller Central. Sellers set the timing once, then let the tool request reviews on every eligible order.
How Do QR Code Package Inserts Collect Product Reviews?
QR code package inserts collect product reviews by printing a scannable code on a card inside the shipped box that opens a branded survey. An insert is a printed card, sticker or leaflet placed in the package before shipping. The customer scans the code with a phone camera after unboxing, and the scan opens a short survey about the product experience. The survey can then guide the customer to the marketplace review page. The card reaches the customer when the product is in hand, and brands print one insert design and use it across the catalog.
What Happens When a Customer Reports a Product Issue?
A reported product issue alerts the brand so the team can follow up with the customer. A product issue is a defect, damage, missing part or wrong item that the customer describes in the survey. When the customer leaves a low rating with written feedback and contact details, GetReviews notifies the seller so support can reach out and replace, refund or answer the customer. Follow-up runs in addition to the review request and never in place of it. Amazon’s Request a Review goes to every eligible order regardless of survey answers.
Why Is Product Review Software Important for Ecommerce Brands?
One of the main purposes of product review software for ecommerce brands is turning a completed order into public social proof for the next shopper. Social proof is the star rating, review count and customer photo shown on a product listing. A listing with recent reviews tends to perform better in marketplace search and converts more visitors. A listing with few reviews can lose the sale to a competitor listing with more.
The software raises the review count on every product by asking every buyer. The review count then moves the purchase decision.
How Do Product Reviews Affect Purchase Decisions?
Product reviews affect purchase decisions by replacing the missing in-store inspection with the verdict of a prior buyer. A purchase decision is the point where a shopper chooses to buy, compare or leave. The shopper reads the average star rating first and the review text second. Photos and videos from customers show the product’s real size, color and fit. A recent negative review answered by the brand can still build trust. Shoppers weigh the rating, the count and the recency together before adding to cart, and the count depends on the share of customers who leave a review after a request.
Why Do Few Customers Leave Reviews Without a Request?
Few customers leave reviews without a request because a satisfied customer has no trigger, no link and no reminder to write one. Unprompted orders commonly turn into reviews at a rate of only 1 or 2 per 100 delivered orders. A review request is the prompt that supplies all three. A customer who receives the product moves on to the next task within hours, and an unhappy customer writes unprompted at a higher rate than a happy customer. The unprompted review pool therefore skews negative and thin. A request sent after purchase reaches the satisfied majority at the right moment, and sending that request to every buyer is the core feature of review software.
What Are the Core Features of GetReviews Product Review Software?
The core features of GetReviews product review software are seven collection and insight features that run from the Amazon request to the review analysis. The features are Amazon Request-a-Review automation, QR code insert campaigns, branded post-purchase surveys, customer support follow-up, multi-platform review collection, customer video collection and AI review insights.
1. Amazon Request-a-Review Automation
Amazon Request-a-Review automation is a scheduler that triggers Amazon’s own Request a Review message for each eligible order on the timing you set. GetReviews connects to your Amazon account through an authorized Amazon Selling Partner API (SP-API) connection and reads your orders. Amazon confirms eligibility inside its 5-to-30-day window before anything reaches the buyer.
Brands set the timing once, then collect reviews on every later order without manual clicking.
2. QR Code Insert Campaigns
QR code insert campaigns are printed package inserts whose code opens a GetReviews survey. A campaign is one insert design linked to one survey, and the survey covers a group of products. Because the code is printed in advance, the survey asks the customer to confirm which product they bought.
Brands print one insert design and use it across the catalog. Keep the wording neutral and reward-free. See QR code review software and Amazon insert cards for compliant designs.
3. Branded Post-Purchase Surveys
Branded post-purchase surveys are short questionnaires styled with the brand’s logo, colors and questions. The survey opens from a QR scan or an emailed link, and it can run on a custom survey domain.
Questions cover product satisfaction, delivery and the reason for purchase. Brands read the answers as product feedback, and the survey can then guide the customer to the marketplace review page.
4. Customer Support Follow-Up
Customer support follow-up alerts the brand when a customer leaves a low rating with written feedback and contact details. The alert gives the team the order and the contact so it can follow up on a defect, a shipping delay or a missing part.
Follow-up runs alongside the review request, never in place of it. Amazon’s Request a Review goes to every eligible order on the same schedule, independent of survey answers.
5. Multi-Platform Review Collection
Multi-platform review collection is one request flow that points each customer to the marketplace where the purchase was made. Destinations include Amazon, Walmart and Google Reviews, and the flow matches the destination to the product the customer bought.
Brands run one review program across every sales channel instead of building one per channel.
6. Customer Video Collection
Customer video collection is an upload step that captures short clips of the product from buyers who choose to record one. GetReviews collects videos through its Social Proof + UGC product, where the buyer gives consent for the brand to use the clip.
AI review insights are a reading layer that groups the written reviews collected through GetReviews surveys into named praise and complaint themes. The layer counts how often each theme appears, such as sizing, packaging or battery life.
A theme that grows month over month points to a product or packaging change. Brands can act on the theme before it drags down the public rating. Read more about AI review analysis.
Running the seven features together lets a brand collect, follow up on and read reviews in one compliant flow.
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How Does Product Review Software Stay Compliant With Amazon and FTC Rules?
Product review software stays compliant with Amazon and FTC rules by requesting an honest review from every customer with no reward attached to the review. Amazon’s Community Guidelines and the FTC’s Consumer Reviews and Testimonials Rule form the two rule sets. Both rule sets ban paid reviews, gated requests and fake reviews. A compliant tool sends the same neutral request to every buyer. A non-compliant tool filters buyers by rating before the request, and the filtering practice is called review gating. See the Amazon review compliance guide for the full rules.
What Is Review Gating?
Review gating is the practice of asking only customers who rate a product highly to leave a public review. The gate is a pre-survey question that hides the review form from low ratings. Amazon bans the practice in its Community Guidelines, and Google bars the same practice under its review policies. A gated review profile shows an inflated rating that a platform can remove on detection. GetReviews sends Amazon’s Request a Review to every eligible order regardless of survey answers. Read more about review gating.
Can Ecommerce Brands Offer Incentives for Product Reviews?
No, ecommerce brands cannot offer incentives for product reviews on Amazon. Amazon prohibits any discount, gift card or free product in exchange for a review. Outside Amazon, the FTC rule permits a disclosed incentive only if it does not depend on the review being positive, and marketplace and platform rules can be stricter. A reward for completing a survey is a separate transaction from a reward for a review, and the survey reward should carry no condition on leaving a review or its rating. Keeping any reward off the review itself is what a compliant tool does. See compliant incentives for examples.
What Does GetReviews Do and Not Do?
GetReviews collects honest reviews through neutral requests and does not gate, reward or write a review. The table compares the actions on four dimensions.
Swipe the table sideways to compare →
What GetReviews does and does not do, by dimension
Dimension
GetReviews does
GetReviews does not
Amazon review requests
Sends Amazon’s own Request a Review message to every eligible order on your schedule
Filter who is asked by star rating or sentiment, or write custom review emails to Amazon buyers
Incentives
Keeps any survey reward separate from writing a review
Attach a reward to writing a review
Product issues
Alerts your team so support can follow up
Replace the review request or stop a buyer from reviewing
Review content
Stores reviews the customer writes
Draft, edit or post a review for the customer
Reading the two columns together shows the line between collection and manipulation.
Which Ecommerce Platforms Does Product Review Software Integrate With?
Product review software integrates with marketplaces, storefronts and workflow tools. There are three integration groups based on the role the connected platform plays.
Marketplaces: Amazon and Walmart supply the sales channels where customers buy and where reviews are posted. Amazon orders reach GetReviews through the authorized SP-API connection.
Storefronts: Shopify and other direct-to-consumer (DTC) storefronts run on QR inserts and survey links. The Shopify integration can add survey respondents to your store as customers.
Workflow tools: Klaviyo, Mailchimp, Slack, Zapier and Google Sheets receive survey responses so that your team can follow up and segment customers.
See the full list on the integrations page. Connecting the three groups lets a brand run one review program across every channel the store sells on.
How to Choose Product Review Software for Your Ecommerce Store
Choosing product review software for your ecommerce store follows four steps that match the tool to the store’s channel, method, rule and use.
Match the sales channel. Pick a tool that requests reviews on every marketplace and storefront where your store sells.
Check the collection method. Choose Request-a-Review automation for Amazon orders and QR code inserts for every shipped package.
Verify the compliance rule. Confirm the tool asks every buyer and attaches no reward to a review.
Define the review use. Decide whether your store needs reviews collected, reviews displayed or both.
Working through the four steps separates a collection tool from a display app.
Review Collection Software vs Review Display Apps: What Is the Difference?
The difference between review collection software and review display apps is the lifecycle stage each tool handles. Both tools sit inside the same software class. Review collection software asks a customer for a new review after purchase. A review display app publishes an existing review as a widget, star badge or carousel on a product page. Collection software fills the review count, and display software shows it.
A store with few reviews needs collection first, and a store with a large review count needs display. Collection tools fill the pipeline and display apps show the result, so a full stack can run both on Amazon and beyond.
Is Product Review Software the Same as Amazon Review Software?
No, product review software is not the same as Amazon review software, since the Amazon type is limited to the Amazon marketplace. Amazon review software automates the Request a Review button. The multi-platform type covers Amazon plus Walmart, Google and other channels. A seller who sells only on Amazon needs the Amazon type, and a brand that sells on several channels needs the multi-platform type. Choosing by the number of sales channels settles which type each ecommerce brand uses. See Amazon review software for the Amazon-specific guide.
Which Ecommerce Brands Use Product Review Software?
Ecommerce brands that use product review software are sellers and companies that ship physical products and depend on public ratings for sales. There are four brand groups based on the sales model: Amazon sellers, DTC brands, ecommerce agencies and enterprise brands.
Amazon Sellers
Amazon sellers are third-party merchants who list products on Amazon and compete on rating and review count. A seller uses Request-a-Review automation to ask every eligible buyer within Amazon’s rules. Inserts add a second, neutral touchpoint inside the box. Sellers collect reviews on new listings more consistently than manual clicking allows. Review software for Amazon sellers.
DTC Brands
DTC brands are companies that sell from their own storefront on Shopify or a similar platform. A DTC brand collects feedback through post-purchase surveys and QR inserts on its own orders, and can gather consented customer videos for ads alongside the review. Review software for DTC brands.
Ecommerce Agencies
Ecommerce agencies are service firms that manage listings, ads and reviews for several client brands. An agency runs a separate GetReviews account for each client, with its own campaigns and reporting, and keeps visibility across the portfolio. Review software for agencies.
Enterprise Brands
Enterprise brands are companies with large catalogs that sell across several marketplaces and regions. An enterprise brand needs one request flow across its SKUs and storefronts. AI review insights read a volume of feedback that a human team cannot. Review software for enterprise brands.
Grouping brands by sales model shows which feature each group asks about most.
Product review software is an ecommerce application that requests customer reviews after purchase and stores the responses. The application covers collection, follow-up on product problems and analysis.
How does GetReviews collect Amazon reviews?
GetReviews collects Amazon reviews by automating Amazon's Request a Review feature for every eligible order, on the timing you set. The message comes from Amazon, so the wording stays within Amazon's Community Guidelines.
Is automated Request-a-Review allowed by Amazon?
Yes. Software that uses Amazon's own Request a Review feature through an authorized Selling Partner API connection works inside Amazon's rules. The tool triggers Amazon's own message and does not change its wording.
Does product review software work for Shopify stores?
Yes. Branded surveys and QR code inserts work for orders from any storefront, including Shopify. Inserts reach every shipped package, and the survey guides the customer to the review destination you choose.
Can product review software help with negative reviews?
It can help you hear about a problem earlier. When a customer leaves a low rating with written feedback and contact details, GetReviews alerts your team so support can follow up. Follow-up runs alongside the review request and never replaces it.
What is the difference between a review and a rating?
A rating is the star score from 1 to 5, and a review is the written text, photo or video attached to the score. Review software collects both.
What does setup involve?
Setup involves connecting your Amazon account or choosing your survey and review destinations, then setting the request timing. QR code inserts add one print run.
Are QR code inserts allowed on Amazon?
Yes, when the insert asks for an honest review with no reward attached. The insert also must not steer the buyer away from Amazon or ask for a positive review.
What data do AI review insights use?
AI review insights use the reviews and survey responses gathered from your own customers through GetReviews. The layer groups that text into themes.
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