Customer Success Story
How a Supplements Brand Increased Amazon Reviews from 61 to 119
Magnesium glycinate is one of the most competitive supplement categories on Amazon. With only 61 reviews, this brand lacked the social proof needed to rank and convert against established competitors with hundreds of ratings.
After implementing GetReviews.ai, review volume nearly doubled — growing from 61 to 119 reviews — while average product rating improved from 4.41 to 4.49.
The Challenge: Low Review Velocity in a Crowded Category
In a supplement category where the top-ranking products often have thousands of reviews, 61 reviews left this brand well below the threshold customers use as a trust signal. Every new listing that launched with more social proof moved ahead of them in organic search.
The brand was generating sales but converting almost none of them into reviews. The default Amazon review rate for most supplement sellers is under 1% of orders — without a systematic post-purchase program, the review gap was going to compound over time.
The Approach: Post-Purchase Survey Funnel
The brand implemented GetReviews.ai's post-purchase survey funnel. After delivery confirmation, customers received a branded experience asking how they felt about the product — effectiveness, taste, packaging, and overall satisfaction.
Customers who reported a positive experience were guided toward leaving an Amazon review. Customers who reported a problem were routed directly to the brand's support team — capturing the issue privately before frustration could translate into a public 1-star rating.
The funnel ran automatically on every eligible order. No manual follow-up. No policy risk. Just a systematic process that turned a previously untapped post-purchase window into a consistent source of authentic reviews.
The Outcome: 95% More Reviews, Higher Average Rating
Over the measured period, review volume grew from 61 to 119 — a 95% increase. The average rating improved from 4.41 to 4.49, reflecting that routing dissatisfied customers to support reduced the proportion of low-star public reviews reaching the listing.
The brand moved from a position of social-proof deficit to one where their review count was credible enough to compete in paid and organic search within the same category.
Results
| Metric | Before | After |
|---|---|---|
| Average Rating | 4.41 | 4.49 |
| Total Reviews | 61 | 119 |
95% More Reviews
A magnesium glycinate brand nearly doubled review volume after deploying GetReviews.ai post-purchase survey funnels.
About the Brand
Brand: Supplements Brand
Product: Magnesium Glycinate
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